Hey big spenders. The brains over at Adobe Digital Index found that referrals to e-commerce from Tumblr mobile usage produce the highest revenue per visit (RPV) of any social platform. Marketers tend to think about Tumblr as a top-of-funnel play. Turns out, that’s only part of the story.
These findings follow this Adobe Study published last year that found that Tumblr’s Q4 RPV had grown 340% in a year.
"Baby boomers are receiving their AARP cards at an alarming rate. About 3 million Americans are turning 60 every year. And this aging demographic isn’t just warping our demographics—it’s also fundamentally changing how we do business.
Weirdly Awesome is one of the strangest, most colorful, and most recognizable campaigns we’ve ever seen.
For their first ever online marketing campaign, Trolli looked at all the options: A stand-alone microsite could be exclusively branded (a campaign must) but because there’s no real social integration, there’s a risk that people visit once and never come back. Other social networks could provide a large audience, but restrictive algorithms made it difficult to reach them. Not to mention the cookie-cutter design of brand pages on those networks.
Tumblr had everything on their list: a heavily branded, fully responsive website that’s also integrated into a highly engaged social network; no restrictions on the reach of their content; and a follower model that draws repeated visitors to their site, increasing engagement and the reach of their other content.
If you’ve got a few minutes, you really ought to watch Trolli’s creative agency, Periscope, talk about the campaign and the things they learned along the way. Their five weirdly awesome tips for success on Tumblr don’t just apply to candy makers, they’re relevant to anyone trying to engage young content consumers.
Maybe you’ve just started to pursue a higher education. Maybe you’ve spent your adult life paying off debt from school. Either way, you’ve probably got questions about why college costs so much, what can be done about it, and if it’s even worth doing in the first place.
You should ask those questions to the President of the United States.
On Tuesday, June 10, our Founder/CEO, David, will head down to Washington to host a live conversation about education with President Obama. David will ask your questions. The President will answer them, out of his mouth, in front of the world.
(The White House will also be picking out a few question-askers to join us in person. If having the President’s ear isn’t enough, maybe standing on his carpet is.)