Tumblr Sales OffSite 2014

Tumblr Sales OffSite 2014

amandalynferri:staff:Tumblr. Now available as clothes. 
Hi! It only took me three years but I finally made a store.
SWAG!

amandalynferri:

staff:

Tumblr. Now available as clothes

Hi! It only took me three years but I finally made a store.

SWAG!

marketr:

Weirdly Awesome is one of the strangest, most colorful, and most recognizable campaigns we’ve ever seen.

For their first ever online marketing campaign, Trolli looked at all the options: A stand-alone microsite could be exclusively branded (a campaign must) but because there’s no real social integration, there’s a risk that people visit once and never come back. Other social networks could provide a large audience, but restrictive algorithms made it difficult to reach them. Not to mention the cookie-cutter design of brand pages on those networks.

Tumblr had everything on their list: a heavily branded, fully responsive website that’s also integrated into a highly engaged social network; no restrictions on the reach of their content; and a follower model that draws repeated visitors to their site, increasing engagement and the reach of their other content.

If you’ve got a few minutes, you really ought to watch Trolli’s creative agency, Periscope, talk about the campaign and the things they learned along the way. Their five weirdly awesome tips for success on Tumblr don’t just apply to candy makers, they’re relevant to anyone trying to engage young content consumers. 

lexkap:

This is the best my dashboard has looked in a long time.

The best! 

lexkap:

This is the best my dashboard has looked in a long time.

The best! 

POTOBOMB!!!

POTOBOMB!!!

My boss david and the boss whitehouse

My boss david and the boss whitehouse

whitehouse:

President Obama is answering your questions on education and college affordability in his first-ever Tumblr Q&A today.

Tune in right here at 4 p.m. ET, and make sure to follow us @whitehouse.

Action shot!  derekg lindseydole at whitehouse

Action shot! derekg lindseydole at whitehouse

Tags: 2000 lbs

staff:

Maybe you’ve just started to pursue a higher education. Maybe you’ve spent your adult life paying off debt from school. Either way, you’ve probably got questions about why college costs so much, what can be done about it, and if it’s even worth doing in the first place.
You should ask those questions to the President of the United States.
On Tuesday, June 10, our Founder/CEO, David, will head down to Washington to host a live conversation about education with President Obama. David will ask your questions. The President will answer them, out of his mouth, in front of the world.
(The White House will also be picking out a few question-askers to join us in person. If having the President’s ear isn’t enough, maybe standing on his carpet is.)
Submit your questions by midnight on Sunday, June 8. Then tune in to the White House Tumblr on Tuesday, June 10. See you in DC!

staff:

Maybe you’ve just started to pursue a higher education. Maybe you’ve spent your adult life paying off debt from school. Either way, you’ve probably got questions about why college costs so much, what can be done about it, and if it’s even worth doing in the first place.

You should ask those questions to the President of the United States.

On Tuesday, June 10, our Founder/CEO, David, will head down to Washington to host a live conversation about education with President Obama. David will ask your questions. The President will answer them, out of his mouth, in front of the world.

(The White House will also be picking out a few question-askers to join us in person. If having the President’s ear isn’t enough, maybe standing on his carpet is.)

Submit your questions by midnight on Sunday, June 8. Then tune in to the White House Tumblr on Tuesday, June 10. See you in DC!

Sunday afternoon date!

Sunday afternoon date!

marketr:

We’ve seen several studies of social media activity during live TV broadcasts, but we wanted to take a broader view. We wanted to understand how fans stay engaged with their favorite shows throughout the week.
Using data from the Tumblr firehose, we looked at the social activity around five popular television shows from five days before and after an episode aired. What we found is that the majority of viewer engagement is actually outside of the show’s narrow time slot. 
While the episode is airing, there’s a huge spike in check-ins and one-off comments that let users stay connected without distracting them from the episode. That kind of content, however, tapers off immediately after the broadcast, and fans move to media-rich environments like Tumblr to share content that recaps their favorite scenes, dissects details of the episode, and speculates on what’s to come. All told, the broadcast window accounts for only 39% of the activity around a show. The vast majority happens in between airing, and it happens on Tumblr.
Knowing how and when fans are engaging with their shows is important for broadcasters trying to fuel the online conversation, create advocates for their shows, and increase viewership. They’re already creating the content that fans want to see, now they should share it where their fans are.
Source: Social TV viewership on Tumblr, 2014. 

marketr:

We’ve seen several studies of social media activity during live TV broadcasts, but we wanted to take a broader view. We wanted to understand how fans stay engaged with their favorite shows throughout the week.

Using data from the Tumblr firehose, we looked at the social activity around five popular television shows from five days before and after an episode aired. What we found is that the majority of viewer engagement is actually outside of the show’s narrow time slot. 

While the episode is airing, there’s a huge spike in check-ins and one-off comments that let users stay connected without distracting them from the episode. That kind of content, however, tapers off immediately after the broadcast, and fans move to media-rich environments like Tumblr to share content that recaps their favorite scenes, dissects details of the episode, and speculates on what’s to come. All told, the broadcast window accounts for only 39% of the activity around a show. The vast majority happens in between airing, and it happens on Tumblr.

Knowing how and when fans are engaging with their shows is important for broadcasters trying to fuel the online conversation, create advocates for their shows, and increase viewership. They’re already creating the content that fans want to see, now they should share it where their fans are.

Source: Social TV viewership on Tumblr, 2014. 

simathinks:

cindysuen on The Voice stage!!

simathinks:

cindysuen on The Voice stage!!

staff:

Pardon the interruption! I couldn’t let today pass without saying thank you to Marissa and her team.

Today marks our first year working with Yahoo and a year of their support as we’ve expanded our team from 170 to more than 250 people, grown our business by bringing on 150 of the world’s…

trolliweirdlyawesome:

The early bird gets the weird.
Submission from wyrmeguy

Thank you team Trolli for joining us in Chicago last night!

trolliweirdlyawesome:

The early bird gets the weird.

Submission from wyrmeguy

Thank you team Trolli for joining us in Chicago last night!